How WEAT is changing the designer handbag industry

Women have to carry many essential items like their keys, money with them, yet most of the purses and bags available are not very well designed. It is usually difficult for a woman to hold the purse and also do many activities, since at least one hand is not free. The fashion brand We Eat Avocado Toast (abbreviated as WEAT) was founded in 2017, by Nina Lieber from Germany in Hong Kong to cater to the requirement of fashion conscious women who are looking for functional and well designed bags. In the last decade avocado toast has become a popular breakfast and brunch food among fitness and fashion conscious individuals, so the brand was named after the avocado toast, to indicate the lifestyle of the founders.

Though most of the luxury designer bags available use high quality material and components, the user will have to carry the bag in their hand. This makes it difficult to do many activities which require both hands to be free, like dancing, checking items. The user can keep the purse down, yet there is always a risk that some one may steal or tamper with the bag. Hence to overcome this problem frequently faced by women, WEAT developed its unique range of hands free bags. These bags have a distinctive triangle clip which allows the user to easily access the bag whenever required, while keeping the hands free and the bag secure.

One of the main advantages of using the WEAT bags is that they are extremely versatile and can be changed as required. The bag can be used as a classic clutch bag for an evening out. However if the user wishes to keep their hands free for a particular activity , they can easily convert it into a belt bag, clip on bag or cross body bag. The metallic triangular clasp of the bag can be used to attach the bag to the belt or other clothes, accessories which the woman is wearing. If required the WEAT bag can also be attached to the other luggage bags, especially while traveling.

The toast bags were the first bags released by WEAT, and these bags are rectangular in shape with a triangular clasp. Since then WEAT has released other types of bags like the heart bags which are heart shaped, and belt bags. A detailed description with dimensions is provided for each of the bags which is listed for sale on their website, which includes the number of compartments available. A press lock is provided for each bag, so that the bag content remains secure. It also sells other fashion products like tshirts, jewelry, hair accessories, charms and phones.

To cater to the requirement of their customers these bags are available in different colors, designs and materials. Black, white and brown are the most popular colors, though pink, grey, sage, are also used. Depending on how they plan to use the bag, women can choose from different materials like velvet, raffia, suede, metallic, with tassels and other designs. With its focus on combining fashion with functionality, WEAT belt bags are set to revolutionize the fashion industry even for women who have no preference.